A Chinese detergent ad is attracting outrage on both the Chinese and wider web, with users blasting it for being racist.
A black man and a young Chinese woman are flirting, as he leans in for a kiss she thrusts a detergent capsule in his mouth and bundles him into a laundry machine.
She sits atop the machine as the man spins and screams inside until, to her apparent delight, out pops a handsome Chinese man dressed in a clean, white t-shirt.
This staggeringly offensive advert is attracting outrage on both the Chinese and wider web, with users blasting it for being racist.
The ad isn’t even original. It seemingly rips off a similar, and also offensive, Italian advert, in which an slim Italian man is washed with “color” detergent and emerges a muscular black man with the slogan “Color is better.”
While a large number of Africans live in China, particularly in southern Guangdong province, many have complained of facing discrimination and prejudice from locals due in part to a widespread stigma against dark skin.
The company behind the Chinese ad, Qiaobi, did not respond to requests for comment from CNN, and has not addressed the growing outrage on the Chinese web.
