Millions of women across rural India suffer from Breast Cancer, Fibrocystic Breast Disease and complications during pregnancy. Most of these cases are linked to an iodine deficiency.

Supplements in the form of pills are available, but women weren’t getting or taking them. So, how do you help these women get the required dosage of iodine?

Almost every Indian woman wears a bindi – a traditional symbol of beauty. But what if these tiny little dots could do more? What if they could save lives?

The Life Saving Dot – an idea that transformed bindis into iodine patches.
Every woman requires between 150 – 220 micrograms of iodine daily. These bindis dispensed that amount to the wearer daily.

Know how a bindi provides iodine and helps millions of nutrient-deficient rural women in India to lead a better and healthier life.

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