This PETA campaign seeks to enlighten the world’s fashionistas about the ills of the exotic skin industry – by decking out their apparel with lifelike animal flesh.

They set up a fake pop-up luxury store at a mall in Thailand which had crocodile and snake skin bags, jackets and shoes on display. But when customers unzipped the bags they were in for a nasty shock. Realistic flesh and blood lined the inside of the bag. Want to own a crocodile skin bag?

Watch the reactions of customers unzipping bags to reveal flesh here:

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